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Who Owns What? The Makeup Industry Family Tree

10:03 PM

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I am easily intrigued.

One thing I find particularly interesting is the capitalist culture in which we live. Now, I know I buy into all of the commercialism and ya-da-ya-da (come on, I write a freakin' makeup blog!), but it doesn't mean that I don't get weirded out by the fact that our world is managed by a few key corporations and individuals.

When I first became interested in makeup, I would hear people mentioning that certain brands were "sister brands" or owned by the same company, therefore some of their products have a tendency to be similar. For example: the YSL Glossy Stains vs. the L'Oreal Lip Colour Extraordinaire glosses. 

This intrigued me, and I wanted to find out exactly how many beauty brands are co-parented. So, after doing quite a bit of research, I have compiled a "makeup family tree" of sorts. I discovered that some brands I never suspected to be related, are in fact related and more than likely manufactured at the same place.

It's quite crazy how this stuff works!

Just a couple of things to note before reading on: 
  • I researched to the best of my ability, but please don't blame me if you find an error! I tried my best, but I know the business world changes frequently!
  • Also, many of these companies also own other brands (skincare, clothing, food, etc...) but I focused on the consumer cosmetic brands.
  • This is all publicly available info, so not stealing anything from anywhere :)

LET THE GRAPHS BEGIN!


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The Company: LVMH - Louis Vuitton Moet Hennessey
Who/what are they? A French multinational luxury goods conglomerate, headquartered in Paris.

They own:

  • Guerlain
  • Givenchy
  • Benefit
  • Make Up For Ever
  • Fresh
  • Sephora
  • Kendo Brands (who owns:)
    • BITE Beauty
    • Kat Von D Beauty
    • Marc Jacobs Beauty

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The Company: Estee Lauder Companies
Who/what are they? An American manufacturer and marketer of high-end skincare, makeup, fragrance and hair care products, with its headquarters in Midtown Manhattan, New York City.

They own:
  • Aerin Beauty
  • Bobbi Brown
  • Donna Karen Cosmetics
  • Estee Lauder Beauty
  • Clinique
  • M.A.C.
  • Smashbox
  • Tom Ford Beauty

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The Company: L'Oreal
Who/what are they? The L'Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine. It is the world's largest cosmetics company.

They own:
  • L'Oreal Paris
  • Maybelline
  • Nyx Cosmetics
  • Em by Michelle Phan
  • The Body Shop
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L'Oreal also owns:
  • Lancome
  • YSL
  • Shu Umera

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The Company: Coty Inc.
Who/what are they? Coty, Inc., is a global beauty products manufacturer founded in Paris, France, by François Coty in 1904.

They own:
  • Rimmel
  • Philosophy
  • Bourjois (recently acquired from Chanel)

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The Company: Shiseido
Who/what are they? Shiseido Company is a Japanese hair care and cosmetics producer. It is one of the oldest cosmetics companies in the world.

They own:
  • Shiseido
  • Cle de Peau
  • Bare Minerals
  • Nars

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The Company: Patriarch Partners
Who/what are they? An american holdings company managing more than 75 companies, run by businesswoman Lynn Tilton.

They own:
  • Jane Cosmetics
  • Stila Cosmetics

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The Company: Cosnova Cosmetics
Who/what are they? An affordable cosmetics manufacturer based in Germany.

They own:
  • Essence Cosmetics
  • Catrice Cosmetics

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The Company: Revlon
Who/what are they? Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.

They own:
  • Revlon
  • Almay
  • Sinful Colors


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The Company: Kose
Who/what are they? A Japanese beauty manufacturer founded in 1946.

They own:
  • Tarte


The Company: Gurwitch Products
Who/what are they? Gurwitch Products is a Houston, Texas-based subsidiary of Alticor (a larger corporation) that produces, manages, and markets cosmetics and skincare products.

They own: Laura Mercier

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Milani and Jordana are independent from each other, but are sister companies. This is why so many of their products are similar!


I hope you found this somewhat interesting! Were there any brands that you were surprised are related?


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2 comments

  1. Loreal owns maybelline?? Mind blown! Nice job on the research~

    ReplyDelete
  2. Doesn't L'Oreal own Urban Decay as well?

    ReplyDelete